SERVICES
Headless Development
Convert Digital has long proven itself as a market-leader in the headless commerce space, with unparalleled Shopify and commercetools expertise working with some of ANZ’s leading brands and retailers.
Headless commerce separates the frontend (mobile app, CMS, etc.) and the backend (commerce) layer. It lets your marketing team "own" the experience layer and enables them to quickly alter frontend elements to run campaigns, promotions or create the most advanced "customer experience" on any frontend device (aka channel). Headless commerce gives companies the freedom to innovate when, where and how they want. It is modern commerce. It’s the future of ecommerce.
Headless
Benefits of headless commerce
The reality is that there is no out-of-the-box solution that can truly offer all of the applications and functions needed to deliver the exact ecommerce experience a merchant might require. One of the key benefits of going headless is the flexibility offered through stepping away from one-size-fits-all solutions from a single vendor, to many independently maintained systems by individual vendors that are all integrated together via APIs.
“Convert Digital has been a leader in headless experiences for the past five years by leveraging the best possible technology and cultivating a specialised team of software engineers. There’s more possibilities for “what, when, where and how” when on a headless storefront. We (Convert Digital) and the merchant get to be very creative all the way from solutioning through to deployment.”
– Blake Waldron (Head of Engineering, Convert Digital)
NEXTJS
Unlocking total creative control for Ghanda
Convert Digital launched Ghanda’s new site in 2021 – a fully custom, headless build on Shopify Plus using NextJS, hosted on Vercel with a Prismic CMS. The decision unlocked total creative control for the Ghanda team, allowing flexibility with a fully-adaptable, high performing ecommerce experience.
The custom storefront showcases the flexibility, creativity and control that Shopify Plus delivers with speed and scale for headless commerce. The result is total freedom to create an immersive digital brand experience that speaks to the company’s heritage and mission, while also enhancing engagement with customers and visitors.
HYDROGEN & OXYGEN
Cue Clothing is now lightening fast using Shopify’s Hydrogen and Oxygen headless stack
Iconic Australian brand Cue Clothing has transformed its online shopping experience using Shopify’s headless Hydrogen frontend framework and free Oxygen hosting service. The result is a lightning fast, fully flexible ecommerce experience, with a robust development environment that reduces the time and effort in building and testing new features. Now the Cue team can focus on what matters most – providing an exceptional experience for their customers.
HYDROGEN & OXYGEN
A new digital world for Veronika Maine
With a forward-thinking approach, Veronika Maine continues to shape the contemporary Australian fashion landscape with original designs that infuse creativity and innovation into every garment. Their old custom-built site, however, simply did not marry up with this ethos. A division of Cue Clothing, Veronika Maine also underwent a full online overhaul; replatforming from a custom build to Shopify’s Hydrogen/Oxygen headless stack.
With Oxygen, Shopify now handles the up-time, freeing up developer resources that might have otherwise been spent on maintenance. The result is a super-fast, optimised new online experience that positions Veronika Maine for success in 2024 and beyond.
MULTI-BRAND EXPERIENCE
Mirroring the cellar door experience with Brown Family Wine Group’s headless Shopify experience
Brown Family Wine Group’s seamless online hub powered by Shopify Plus, showcases its iconic family of Victorian and Tasmanian brands under one digital roof, including Brown Brothers, Pirie, Devil’s Corner, Tamar Ridge, and Innocent Bystander. Built from a single code base within a monorepo, this unified platform enhances efficiency and accelerates speed-to-market for all its brands; elevating the entire shopping journey.
This headless project was an important step for Brown Family Wine Group’s journey towards providing shoppers with a true omnichannel experience online and at the cellar door, making it easier for customers to find their preferred wines and make informed decisions.
COMMERCETOOLS
Leading Christian bookshop, Koorong, adopts MACH architecture
Koorong, Australia's leading Christian retailer, is committed to serving customers with excellence and innovation. Recognising the limitations of its bespoke systems, Koorong embarked on a transformative journey to modernise its ecommerce platform with commercetools, harnessing MACH architecture (Microservices, API-first, Cloud-native, and Headless).
This cutting-edge approach enhances scalability, improves online experiences, and seamlessly integrates operations across online, in-store, and warehouse channels. By adopting MACH, Koorong can now personalised content, optimise media, and fosters community engagement while staying true to its mission of providing the world's best Christian resources.
How to know if you’re ready to go headless
Transitioning to headless commerce will demand a lot of digital skill and adaptability from your organisation. Processes will change, requirements will change and even your entire technical stack might change. So before doing so, it is important to have a dialogue internally about what requirements you may have in the future. Below are some key questions you need to consider to get you started…
• Is your company considering omni-channel?
• Does your website require complex interactions and experiences?
• Do your content and publishing requirements exceed what traditional ecommerce platforms can cater for?
• Is speed currently affecting your current website?
• Do you have the right technical team or partner to guide you through going headless?
If you need a hand, the Convert Digital team has an extensive discovery process where we work with brands and retailers to determine whether headless is the right solution for them. Reach out to us for a preliminary discussion.
