Superdry: Fusing vintage Americana and Japanese-inspired graphics with a British style
ABOUT
Founded in 2003, Superdry is a dynamic and contemporary brand renowned for its emphasis on premium products that blend vintage Americana and Japanese-inspired graphics with British style.
The hallmark of their offerings is the use of high-quality fabrics, genuine vintage washes, distinctive detailing, industry-leading hand-drawn artwork, and tailored fits, all enhanced by diverse styling. This unique combination has not only garnered the brand exclusive appeal but also a global following among celebrities.
Project
Superdry has a significant and growing presence around the world, operating in over 500 Superdry branded locations in nearly 50 countries. Reflecting the instore experience, Superdry's brand new Shopify site, launched by Convert Digital in 2023, is supported by a consolidated integration with Apparel21 (ERP), alongside a completely overhauled, best-of-breed tech stack including:
• Searchspring (search, merchandising and recommendations)
• Brauz (click and collect)
• Klaviyo (marketing automation)
• Braintree (payments)
• Foursixty (curated Instagram feed)
• Addressify (address validation)
• And much more
