Clothing that champions the Australian coastal lifestyle
Background
Born in a surf shack in Torquay, Ghanda is a proudly 100% Australian owned and operated clothing brand famous for its hand-printed t-shirts, tracksuits and hoodies that champion the Australian coastal lifestyle and an environmentally-conscious, ethical approach to fashion.
The Project
As Ghanda’s online presence matured, it quickly out-grew its previous online store, which was limited by design features and handicapped by an inability to handle increased traffic.
Ghanda selected leading ecommerce agency, Convert Digital, to design and develop a new online experience on Shopify Plus; the enterprise commerce platform powering global brands.
“Our business faced an issue with growing online traffic and increasing expectations from our customers for functionality and high quality look-and-feel. Convert Digital took time to show us the full spectrum of platforms and build options.
Once we all selected the path, Convert Digital’s execution was excellent from all standpoints; project management, technical prowess and design. We have catapulted forward and we are very happy.” – Dominic Rudd (CIO, Ghanda)
The fully custom, headless build is supported by a best-of-breed tech stack including...
- NextJS front-end, coupled with Tailwind CSS, hosted on Vercel
- CMS (Prismic)
- Search and merchandising (Searchspring)
- Marketing automation (Dotdigital)
- Customer service (Gorgias)
- Video optimisation and delivery (Cloudinary)
- Back-in-stock and wishlist features
- Website migration by specialist SEO agency (Calibre Nine)
"From the beginning, the team at Convert Digital understood our brand and what we wanted to achieve with our new website. We wanted a site that was fresh and driven by new design trends, and Convert helped us to achieve this while still remaining functional and easy to use from a customer’s point of view. The entire project has been incredibly organised by Isaac and the team making it a seamless and positive one."
Melanie Simpson (Project Manager, Ghanda)
Results
The decision to go headless on Shopify Plus has unlocked total creative control for the Ghanda team, allowing flexibility with a fully-adaptable, high performing ecommerce experience. The custom storefront showcases the flexibility, creativity and control that Shopify Plus delivers with speed and scale for headless commerce. The result is total freedom to create an immersive digital brand experience that speaks to the company's heritage and mission, while also enhancing engagement with customers and visitors.
The key results in the 12 months following launch speak for themselves...
-66%
Average Load Time
-38%
Bounce Rate
+9.1%
Revenue increase
