Convert Digital today announces a new strategic partnership with cloud-native headless commerce platform, commercetools. Through this partnership, Convert Digital and commercetools will open up new opportunities for APAC retailers and wholesalers in a market that is increasingly realising the benefits of creating a more agile and adaptable online experience. Gartner has identified that by 2023, organisations that have adopted a composable approach to ecommerce enabled by MACH (microservices, API-first, cloud-native, headless) architecture will outpace their competition by 80 percent.

Founder and Managing Director of Convert Digital, Andrew Waite, said: “Partnering with commercetools demonstrates our commitment to delivering fit-for-purpose solutions across a growing number of industries and applications. Backed by its API-first approach, with commercetools we’re creating memorable commerce experiences with more flexibility and a faster time to market than ever before.”

Convert Digital was the first truly agnostic ecommerce agency in APAC; with a focus on identifying the right platform fit for each merchant. The agency has seen exponential growth since its launch in 2014, now boasting an impressive client list including Cadbury, Modibodi, CAMILLA AND MARC, Puma, Esther & Co., Makeup Cartel, Taylors Wines and more.

Built on modern MACH principles, commercetools offers merchants the opportunity to reduce operating costs and cut tech debt while enabling a faster route to market than its competitors. Founded in 2010 by German entrepreneur Dirk Hoerig, its high-profile APAC clients include Qantas, Kmart Australia, Bailey Nelson, Breville, Baby Bunting and Koala.

Territory Director APAC of commercetools, Joshua Emblin, said: “Convert Digital is a leading ecommerce agency with world-class implementation capabilities that support headless commerce. With this partnership, I am confident we are able to offer our enterprise customers scalable, fast, flexible ecommerce solutions that will accelerate speed to market.”

“Convert Digital have long been a respected player in the market, having delivered class-leading experiences for a number of household brands and retailers in the ANZ market. Their strong technical team have quickly adopted leading edge technologies such as next.js, which will add tremendous value to their customers as they develop headless and composable architectures”, says Emblin.

Convert Digital’s existing ecommerce platform partners include Shopify Plus, Adobe Commerce (Magento) and BigCommerce. The addition of commercetools to this platform selection will offer a new robust and scalable option for enterprise retailers, wholesalers and those undergoing large-scale digital transformation.

Convert Digital and commercetools are jointly engaged in a number of opportunities and look forward to delivering outstanding ecommerce experiences in the coming months.

About commercetools

commercetools is the world’s leading platform for next-generation B2C and B2B commerce. To break the market out of being restrained by legacy suites, commercetools invented a headless, API-first, multi-tenant SaaS commerce platform that is cloud-native and uses flexible microservices. Using modern development building blocks in a true cloud platform provided by commercetools, customers can deliver the best commerce experiences across every touchpoint on a large scale. commercetools has offices across the US, Europe, and Asia Pacific, with headquarters in Germany. Since 2010, commercetools software has been implemented by Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion.

For further information please contact:

Charlotte Michalanney

Head of Marketing

Convert Digital

charlotte@convertdigital.com.au